Randy Wilburn from The Randy Wilburn Show interviews Jared Easley, the man behind the well-acclaimed Starve the Doubts podcast. He is the author of the book series Podcasting Good to Great, with the first part of the series entitled, How to Grow Your Audience Through Collaboration.
Two years ago, he was working in a corporate gig and was awarded the Top Biller in the organization with a decent bonus. The following week, it started all over again and he decided getting into podcast and started listening to Dave Ramsey and Pat Flynn. Those podcasts started to transform his life. He realized he wanted to start his own podcast and connect with people. And so he did.
Jared has definitely honed his craft as a podcaster having grown from good to great, building relationships and tremendously growing his network in the last couple of years. His passion for podcasting is truly undeniable. This year, Jared is teaming up with fellow collaborators in launching Podcast Movement, a huge conference in August in Dallas, Texas that is attended by hundreds of podcasters across the country.
In this episode, you will learn about:
- Why Jared is a “connector”
- What to do when you don’t quite know what to do
- How to figure out your strengths
- How the Podcast Movement came about and what to expect from it
- Jared’s struggles in podcasting
- How to grow your audience
- How to get noticed
Jared has always wanted to connect and get to know different people even when he was young.
Whatever skill it is that the listener is wanting to develop, he believes that is very possible.
He learned how to play the guitar with God’s grace, determination and foolishness.
His encouragement to listeners:
- Develop a skill or desire in your heart.
- If that’s there for a reason, you need to explore that.
Know your strengths then focus on those.
- Ask your friends, family or people surrounding you who are going to be honest and who really want to see you succeed.
- Analyze if it’s consistent with what you think are your strengths.
- Determine your strengths based on consistent responses from people.
- StrengthsFinder 2.0 book
- purposematch.com: Fill up your profile and it matches you with different career opportunities that fall in line with your strengths and passions.
Once you know what your strengths are, that’s when you can start to have fun. In the case of business, do that in a way that’s profitable.
- Ask for advice.
- Get good advice from people who are doing something that you admire and respect, that falls in line with your strengths.
- Order books in Amazon focusing on that topic or niche.
- Who’s commenting or reviewing that book? Those are people you can try reaching out to.
- Facebook groups
- Conferences and events
Find and identify a mentor. Find a Mastermind that you can be a part of.
Jared didn’t have tremendous experience/background in events.
- The event is now expecting 600 people on its first year.
- A vendor supported their event and wrote them a check for $2500.
- People kept asking why there isn’t a podcast conference.
- He connected with Gary Leland who also has a podcast online magazine, Podertainment and had experience with smaller regional events.
- He also connected with Dan Franks and Mitch Todd.
- Together, they talked to Philip Taylor, founder of FinCon and asked for advice.
- They tried Kickstarter to validate their idea to do the event or not.
- They went live with their crowdfunded campaign and raised over $11,000.
- At the end of 30 days, they had over $30,000.
Jared inspired Randy to start his own podcast and after listening to his shows, Randy realized He liked doing interview shows more than monologues.
Podcasting is one of the easiest mediums to share what’s in your heart.
Jared contemplated on stopping his podcast.
- He’s had that desert season where he didn’t feel like there was any progress and reasonable growth. But he felt led to continue and he’s glad he did.
- That struggle, allowed him to depend on God and generously connect with as many people as he could and now he’s getting results from those decisions.
The Podcast Movement and his new book are coming out on the same day.
- Ellory Wells inspired him to write a book based on his presentation a few months back.
- The book shares tips specifically to podcasters in whatever they’re trying to do, how to raise their business or grow their network, or build an audience.
If you want to get noticed, you have to first notice other people. Be the noticer.
Find people that you want to speak to if you have a podcast.
Make a list of 5 people and each week find one little thing that you can do to notice these people.
- Do that on a consistent basis.
- Rapport will be created.
- Trust is built.
When you’re by yourself, nobody will notice you.
- Build an army. Start with a handful of people and notice them.
- Constantly be generous in your act of doing that.
- Rapport is created and it has a way of generating reciprocity.
Takeaways for listeners:
- Always be generous. Encourage people, share their content, shine the spotlight on someone else. That type of mentality seems to work well for people who are building their networks and having success.
- “The diligent prosper.” Stick with something that you feel led to do. You will eventually outlast the lucky or you will outwork the lazy. That is a form of success.